Bhoje Jewellers

Logo and Identity Design, Packaging & Collaterals


Sister concers Bhoje & Chandraprabhu Jewellers from Kolhapur needed a new identity: Bhoje for Silver Jewellery and Chandraprabhu for Gold Jewellery. Both brands share a big 3 storey showroom – Hence they had to have separate identities, yet have a common thread between them.

The Bhoje logo represents two hands that are also b & j alphabets holding the lotus, which is a symbol of purity.

Since the element of trust and tradition were of utmost importance, we took the concept of Monograms symbolizing protective hands and added a separate element to each of them: Swastik for traditional gold and lotus for silver purity.

They loved the traditional yet corporate look.