Bhoje Jewellers

Logo and Identity Design, Packaging & Collaterals

BRIEF:

Sister concers Bhoje & Chandraprabhu Jewellers from Kolhapur needed a new identity: Bhoje for Silver Jewellery and Chandraprabhu for Gold Jewellery. Both brands share a big 3 storey showroom – Hence they had to have separate identities, yet have a common thread between them.

The Bhoje logo represents two hands that are also b & j alphabets holding the lotus, which is a symbol of purity.

Since the element of trust and tradition were of utmost importance, we took the concept of Monograms symbolizing protective hands and added a separate element to each of them: Swastik for traditional gold and lotus for silver purity.

They loved the traditional yet corporate look.

The Identity design for Bhoje Jewellers is traditional and yet young!

The typography, symbolism and colours add a classy panache to the brand

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