STORY:
Eat Easy is a ready to cook dehydrated Indian vegetarian product that transforms into a tasty meal in 5 minutes. Their target audience is mainly Students or businessmen who travel abroad and want to have delicious Indian food on the go.
To appeal to the dashing target audience, the branding conveys a friendly, easy going vibe with hand-drawn elements. We have bright colours to match the company’s USP: easy cooking on the go! Even the instructions were given in a friendly fun manner.
Simple, easy, fun!
Fun Branding for a young food brand!
Easy, bright, flowy and all about yummylicious food!