BRIEF:
Goodwyn Tea wanted a different take on their existing packaging. A cup of Indian culture with some elegance and a dash contemporary to create the perfect flavor for their NRI audience. A set of 6 flavours would be sold together. Hence these variants had to look cohesive yet showcase their individuality of flavours.
Moodboard
We created Customized detailed Illustrations for each variant with a separate colour palette for each of them. None of the colours or illustration elements were repeated.
The background included a subtle devnagiri letter for each flavour
We created custom electric illustrations for each variant based on their name
Different teas. Different moods.
The tea collector’s special edition box designed by 4am Designs
The tin caddies designed around the concept of a kaleidoscope of cultures that is India
