Le Mor

Wine Label Packaging Design

Wine Labels based on the fish fly concept. Le Mor is a kind of fish fly, which is exquisite due to its vibrant colours. The name also refers to the peacock (in hindi). Hence, to get the concepts together, we came up with this design solution, wherein the front label focuses on the aesthetic details of the feather in colours corresponding to the type of wine and in the back, we revealed the true identity and a brief description of the brand.

Red, White, Rose and Port Wine Labels in their respective colour palettes

The colourful illustrations of each label were created painstakingly keeping in mind a lot of details

The red wine label with detailed colour illustrations

The back label with the whole illustration of the fly and a short description of the wine and brand

The rose wine with soft pink and peach colour palette