O Forcado

Packaging Label for the Portuguese Port Wine


Styles come and go. Good design is a language, not a style

We were commissioned to design a simple, classy wine label design that’s based on the Portuguese sport of Bullfighting. A Forcado is a member of a group of men that performs the “pega de cara” : the final event in a typical Portuguese bullfight.

Going with the target audience and the Portuguese theme, the design was kept minimal with a detailed pen illustration, accentuated by the lovely rich gold foil details.

A classic European wine label design

The gold foiling details and the carefully crafted typography added the richness to the label design.