BRIEF:
A company that does exactly what the name suggests: It is an online community that connects pet parents. Connects them with health providers, with service providers and with each other.
Pet ( dog, cat) + konnect (link) = Our Logo
For the target audience to connect with the brand, we created a look that’s
1. Friendly – using a soft and fun typeface
2. Warm – warm, soft colour palette
3. Lovable – we created cute illustrations of pets for their mobile app