Saltpetre

Branding for Modern, Sustainable Lifestyle Brand.

BRIEF:

SaltPetre means salt of the earth- It is a naturally occurring key ingredient for fertilisers. The logo denotes the pattern of the earth where saltpetre is acquired.

Saltpetre Logo stands for timeless style created through patterns representing Saltpetre as a substance and also relating to its products through a common pattern. It is raw, nature friendly and has a sense of zen to it.

Bold, simple, natural branding for the eco-friendly brand.

Branding that is unobtrusive with hand-drawn lines and simple font and colours.

Experimental new-age Typographical Poster design

Natural materials for a nature loving brand

"As a fledgling business we needed someone with enough experience to provide well rounded expertise and at the same time be patient with the ambiguities and unsureness of a startup. 4am designs hit the sweet spot for us.

We are happy with the output and will not think twice about working with them again."


Pooja Monga, Founder