Odeon
CLIENT
MESO PVT. LTD.
INDUSTRIES
/ Lifestyle
SERVICES
/ Packaging
Beauty that speaks before the label is read.
We re-packaged Odeon’s skincare range to look young, confident and ready to compete on any shelf — from Mumbai to Nairobi.
THE PROBLEM
Odeon wanted to launch a new range of creams and shower gels in a crowded lifestyle segment, targeting millennial consumers. The key challenge was to create packaging that looked aspirational and premium for the mass market — designs that could instantly attract attention and reflect a young, modern lifestyle.
THE SOLUTION
We began by understanding the audience and brand intent — to make everyday skincare feel elevated.
Our packaging concept centred on clean layouts, vibrant colours, and confident typography to give the products a fresh, international aesthetic. The final design helped Odeon stand out on the shelves, making the brand look youthful, desirable, and premium yet accessible.
