EBS
CLIENT
Nipa Asharam
INDUSTRIES
/ F&B
SERVICES
/ Packaging
Who said healthy can’t look hot?
We dressed Eat Breath Smile’s superfood and masala powders in packaging that’s clean, confident, and full of flavour - proof that minimal can still make you stop and stare.
THE PROBLEM
Eat Breath Smile, a fast-growing F&B brand, wanted packaging for their Superfood Powders, Masalas, and Protein Blends that stood out in a cluttered health food aisle. The challenge was to communicate freshness and quality without looking preachy or overdesigned - creating something minimalist, memorable, and shelf-worthy.
THE SOLUTION
We decoded the brand’s philosophy — honest ingredients, no frills and all heart — and turned it into a design system that’s anything but ordinary.Flat neon pastels gave the superfoods a cool, modern edge. The protein powders got clean layouts with small, precise illustrations. And the masalas? Big, bold, witty visuals that owned their space — a look rarely done with this much panache.The result: packaging that’s fresh, fearless, and impossible to miss — just like the brand itself.
