Goodwyn Tea Bonds
CLIENT
Nipa Asharam
INDUSTRIES
/ F&B
SERVICES
/ Packaging
For Goodwyn, we designed Tea Bonds where every pack feels like a small note of love, shared over tea.
THE PROBLEM
Goodwyn wanted to move beyond regular tea packaging and create something that felt personal - a gift that could express emotion. The challenge was to design packaging that looked premium yet heartfelt, something that could carry stories and connections, not just flavours.
THE SOLUTION
We started with a simple idea - to make tea gifting feel as warm as the emotions it carries. For Goodwyn, we designed a two-tier tin that felt premium, personal and made to be treasured. It quickly became a hit in their stores, standing out for its elegance and thoughtfulness. Building on its success, we designed Mini Tea Bonds smaller tins illustrated around different relationships like Mom, Dad or a Friend. Customers could pick any three, customise the names, and create their own gift set. What began as packaging became a heartfelt way to share a bond over tea.
