IPHEX 2025
CLIENT
/ Pharmexcil
INDUSTRIES
/ Wellness
SERVICES
/ Branding / Event / Campaign
We turned IPHEX 2025 into more than an event — into India’s design statement to the world. A clean, vibrant, and strategically bold identity that put Indian pharma on the global stage — confident, modern, and impossible to miss.
THE PROBLEM
Pharmexcil wanted IPHEX 2025 to go beyond the predictable trade fair identity — and redefine how the world sees Indian pharma.
The challenge was to create a visual language that felt authoritative yet approachable, scientific yet human — one that could command attention across massive outdoor formats, digital campaigns, and international media, while staying true to the innovation and scale of India’s healthcare ecosystem.
THE SOLUTION
We built the identity around smart simplicity — distilling the essence of pharma into a bold, geometric language.
Inspired by forms of pills, vials, and crosses, the custom pattern became IPHEX’s signature — clean, modern, and full of movement.
A fresh, dynamic colour palette and strong typography gave the event a global edge, while the modular system scaled effortlessly from 20-ft hoardings to digital screens.
The result: a design ecosystem that united every touchpoint — powerful, precise, and unmistakably Indian in its confidence.
IPHEX 2025 didn’t just look world-class — it set a new visual benchmark for it.
