Kosintta
CLIENT
/ ??
INDUSTRIES
/ F&B
SERVICES
/ Branding / Packaging / Website / Event / Campaign
Kosintta — crafting fresh, clean Indian meals with simplicity and soul.
THE PROBLEM
Kosintta came to us at the very beginning - with a strong idea but no defined visual direction. As a new F&B brand offering gravy pastes in veg, non-veg, and Jain options, the challenge was to build an identity from scratch that felt modern, clean, and trustworthy. The brand needed to look ready-to-cook, not ready-to-eat striking the right balance between freshness, convenience, and authenticity. Designed for a premium mass market, Kosintta’s identity had to stand out on the shelf while staying approachable and relatable to everyday home cooks.
THE SOLUTION
We wanted Kosintta to feel bright, friendly, and easy — very different from the usual ready-to-cook brands. The blue palette instantly set it apart on the shelf, giving the brand a fresh and confident personality. The design was kept clean and simple, with clear cooking instructions that make the process feel effortless. Every element from colour to layout was created to make the brand approachable, trustworthy and modern, while staying true to its Indian roots.
